A Proven Way of Writing a Value Proposition
Most of the time, business leaders think they have to work hard to improve their services or products. But if they want their business to gel with their target audience, … Read more
Virtual Value Proposition Training
How to judge a great Value Proposition – Power Questions to challenge the likely success of new innovations
If you and your team work through these questions you should be able to quickly tell whether you have approached the value proposition from a true customer/consumer perspective and whether your idea is too complicated or over engineered to explain. These 7 sets of Power Questions for innovation expert Mat Shore will help