This week I saw the announcement from Amazon of the Astro household robot. It appears to be an Amazon Fire Tablet on a large castor that rolls in an out of your living space, recording and broadcasting video and audio. What could possibly go wrong?
Lets analyse the Value Proposition of the Osman Can Ozcanli and Batu Manoğlu for Eczacıbaşı Vitra.
At first glance it seems like a cool idea, but a good Value Proposition coach needs to look beyond the initial ‘Wow’ factor and ask the difficult questions. So here goes…
1) Who is this targeted at?
2) What problem does it solve?
3) Why is it better than any number of existing alternatives?
3) Why is a sink that is initially hidden add any benefit?
The world of online value proposition explained Organizations want to maximize the marketing ROI from online channels. In fact, businesses need a detailed and distinguishing online value proposition or OVP … Read more
If you and your team work through these questions you should be able to quickly tell whether you have approached the value proposition from a true customer/consumer perspective and whether your idea is too complicated or over engineered to explain. These 7 sets of Power Questions for innovation expert Mat Shore will help