Setting up and running a start-up or small business is never easy. There are lots of tricky decisions and things that you need to consider and work on to reach the success that you hope for. Whilst it may be tricky; there is some good news!
One of these top tips is value proposition; it might sound like another bit of jargon, so what is value proposition and what makes it something you want to have?
This week I saw the announcement from Amazon of the Astro household robot. It appears to be an Amazon Fire Tablet on a large castor that rolls in an out of your living space, recording and broadcasting video and audio. What could possibly go wrong?
Lets analyse the Value Proposition of the Osman Can Ozcanli and Batu Manoğlu for Eczacıbaşı Vitra.
At first glance it seems like a cool idea, but a good Value Proposition coach needs to look beyond the initial ‘Wow’ factor and ask the difficult questions. So here goes…
1) Who is this targeted at?
2) What problem does it solve?
3) Why is it better than any number of existing alternatives?
3) Why is a sink that is initially hidden add any benefit?
I regularly engage with organisations where the #officeboor in senior management believes that they are on the lookout for universal insights. Unfortunately for that to actually happen, we’d need to imagine we operate in a soulless homogenous market place and believe that all our customers value the exact same thing, hold the same priorities and speaks exactly the same way about them. Which is a little tricky to believe.
You know when the #Officeboor tells you repeatedly that Steve Jobs just stuck his finger in the air, created the future and developed the smartphone when no one asked for it. That’s … Read more
Henry Ford said – “If I’d asked them what they wanted, they’d have asked for a faster horse!” – Fake News – Find out why. How to debunk the myth:
Henry Ford never said that, there is no record of that quote until 2006.
It is not the customers job to tell you ‘how to solve’ the problem but to define the problem that needs solving. Tell the office boor that if they are asking the target to specify the technology, they are doing innovation wrong!
Beneath the complexity of SIB Simple internet connected button is a really solid idea that needs to be broken down into a series of clear targeted value propositions.
An early contender for my ‘Bizarre Value Proposition of the year award’ goes to Bzigo. This is the first-ever device that actively detects and locates mosquitoes. A smartphone notification alerts you that a mosquito is in the room, and the a laser pointer shows you its precise location.
“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity” I think this is a great quote that sums up all that is wrong with the ‘Faster Horse Myth’ tin foil hat brigade.
The premise is that the fridge has a large expensive glass panel on the fridge door (LG Door-in-Door TM) which uses some clever technology or other to reveal what’s on the other side of the door. You heard right, you knock on the door twice and the panel clears showing what would have happened had you simply opened the door.